The challenge is not a lack of effort or even organization. CRE teams know their business, and this is a recurring piece in their workflow. The real problem isn’t the effort put in; it’s that teams typically have to work with broken processes and manually update and track each stage of the project. Below are the five biggest signage pain points that CRE teams deal with, and the one solution that can fix them all.
Pain Point #1: Scattered Communication
If you ask CRE teams where their signage projects tend to fall apart, the answer is usually communication. Between the brokers, marketing teams, sign designers, and installers, there are a lot of people who need to work collaboratively together to fulfill a signage project. That also means that the baton is being passed between several inboxes, and it’s not always easy to see where it is or who needs to take it next. This miscommunication hurts the project and can cause major delays. The problem that needs to be solved here is getting everyone aligned and on the same page.
Pain Point #2: Lack of Real-Time Visibility
Without a clear tracking system, it’s easy to lose sight of what stage your signage project is in. Some CRE teams may use spreadsheets to monitor the status of their signs, but that relies on manual input to ensure each stage of the project is properly documented and tracked. Manual tracking also means more emails and more phone calls, and across multiple listings, it will eat away at your time.
Pain Point #3: Artwork Bottlenecks & Brand Inconsistencies
Artwork approval is another stage where signage projects tend to get held up. If your team discovers incorrect listing details, off-color branding, or is constantly going back and forth on design revisions, signs can take weeks to get approved. That puts a lot of pressure on both the CRE teams and the sign installers. The hold up happens when feedback and revisions aren’t being handled quickly. Every delay with approvals slows the entire project down.
Pain Point #4: City Sign Code Compliance
Signage installation is more complicated than people realize. Each municipality has its own rules around how big they can be, where they go, and what permits are required. Getting even the smallest detail wrong could mean missing your deadline or even getting fined. CRE teams can’t rely on assumptions or guesswork; the details need to be reconfirmed every time. These compliance headaches take time away from the tasks that actually drive sales.
Pain Point #5: No Clear Record-Keeping or Reporting
Without clear record-keeping, it can be difficult for a team to have a full understanding of how much time or money they are spending on a particular listing or on their signage projects overall. It could also be beneficial if a client raises a concern or if there are ever any sign installation disputes. Proper record-keeping safeguards you on every front.
How CRE Teams Can Fix All These Problems with One Platform
All of these pain points come down to one problem: there’s no single place to manage every part of a project. The solution is in one simple platform: InstallMySigns. It was built around the idea of giving CRE teams a single place to manage every step of a project. Our platform gives your team:
- 24/7 live updates with full team visibility
- Easy, centralized communication hub
- Historical tracking
- Billing & payment history
- Property/listing management
- Custom city sign size database
- Artwork approval
- Desktop and mobile app for ultimate convenience
Managing signage projects is all about processes, and our platform puts everything in one place and lets your entire team see the status of every project, saving you all valuable time. If your team has been spending more time than you’d like chasing updates and pushing timelines, it’s time to consider moving into the future with our centralized system.
Visit InstallMySigns.com and see why the biggest names in CRE trust us to deliver.
